Introducing SWAPs – our most exciting platform feature to date!

We started Grouped with one goal in mind: help artists establish deeper, more-direct relationships with their fans. Today, we’re unlocking a whole new way to achieve this goal.

What Are SWAPs?

A SWAP is an interactive drop that lets you collect fan data while giving them something valuable in return. Simple, customizable, and ready to use right now.

We’re introducing three types of SWAPs:

1. Email Capture: Exclusive content in exchange for an email. Grow your list, stay connected.
2. Polls: Let fans vote on unique creative decisions like song titles, demos, cover art, merch designs, and where to tour. Get them involved, keep them engaged.
3. Paywalled Drops: Premium content for fans who want to support you. Set your price, grow your revenue.

Why SWAPs Matter.

SWAPs incentivize and convert passive followers into active fans. You offer something meaningful (unreleased tracks / demos, early access, behind-the-scenes footage) and fans give you direct access to them. Win-win!

Upload your own media or embed from YouTube or Vimeo. Use SWAPs for premieres, exclusives, or anything you want to share on your terms.

And this is only the beginning! SWAPs open the door to more tools that can live outside of communities — making Grouped even more flexible and powerful for every artist!

Ready to create your first SWAP? Click below to see a simple walkthrough on how it works.