SWAPS
Turn every listener into a known fan
Swaps offer fans early access to your music. In return, you capture their email, phone number, and location — all in one tap.
10,000+ artists served · 350,000+ fans captured
Thousands of fans. Zero contact info.
You're building audiences on platforms that don't let you keep the relationship. Every stream, every click, every follow — gone.
You can have a million streams and not know a single fan's name. Spotify keeps that data. You get nothing.
Linktree sends fans to Spotify. Spotify keeps the relationship. You paid for the click. They got the fan.
One update to the Spotify algorithm or Instagram feed can wipe out years of growth overnight. If you don't own the relationship, you don't have one.
Three steps. One link.
Every fan.
Create a Swap
Pick your release, set what fans get (early access, exclusive content), and generate your unique swap link.
Fans unlock early access
Fans tap your link, enter their email and number, and unlock early access — all in one smooth step.
You own the relationship
Fan data flows to your dashboard. Email them, push notifications, build segments. Every release compounds on the last.
Built different
See how Grouped stacks up against the tools you already know.
One tool, every campaign
Release Day
Offer early access to your single, EP, or album. Capture names and contact info before the music even drops.
Tour Promotion
Trade exclusive pre-sale codes or behind-the-scenes tour content for fan data. Fill venues with fans you can reach directly.
Merch & Exclusives
Drop limited merch, exclusive tracks, or fan experiences. Every drop captures data and deepens the relationship.
Fan Votes & Polls
Let fans choose the single, the cover art, the next tour city. Swaps turn fan opinions into owned data — and better decisions.
Everything you need to know
What is a Swap?
A Swap is a value exchange: you offer fans something they want (early access to music, exclusive content, behind-the-scenes footage) and in return, they share their email, phone number, and location — all in one step.
How is this different from link-in-bio or drop alert tools?
Link-in-bio tools send fans away with zero data capture. Drop alert tools capture data, but only as isolated alerts — there is no community layer and no compounding across releases. Swaps capture fan contact information, build a direct relationship, and compound your audience with every release you put out.
What data do Swaps capture?
Swaps can capture names, email addresses, phone numbers, fan location data, and soon, pre-saves. You can also use them to poll fans on new music, album art, and merch designs, or offer exclusive content behind a pay-what-you-want unlock.
Do fans actually opt in?
Yes. Swaps have a high opt-in rate because fans receive genuine value — early access to music they want. This is not a generic email gate. It is a value exchange that fans are excited to complete.
Can I use Swaps for things other than music releases?
Yes. Artists use Swaps for tour announcements, merch drops, exclusive content, fan voting, behind-the-scenes access, and more. Any moment where you can offer exclusive value works.
What happens to the data I capture?
All fan data is yours. It syncs to your Grouped dashboard where you can view fan profiles, segment audiences, and reach them directly via email or push notifications. You can also export data to your existing CRM tools.
How much does it cost?
Swaps are completely free to launch right now. We’ll introduce paid plans soon, with some advanced features moving into our Starter plan, but there’s no cost to get started today.
How do I get started?
Sign up for a free Grouped account, create your first Swap in under 2 minutes, and share the link anywhere — bio, stories, ads, email. Fans tap, swap, and you own the relationship.