SWAPS
Turn every listener into a known fan
Swaps give fans early access and one-tap pre-saves. In return you get their email, phone, and a direct line for every release after this one.
10,000+ artists served · 350,000+ fans captured
Thousands of fans. Zero contact info.
You're building audiences on platforms that don't let you keep the relationship. Every stream, every click, every follow — gone.
You can have a million streams and not know a single fan's name. Spotify keeps that data. You get nothing.
Linktree sends fans to Spotify. Spotify keeps the relationship. You paid for the click. They got the fan.
One update to the Spotify algorithm or Instagram feed can wipe out years of growth overnight. If you don't own the relationship, you don't have one.
Three steps. One link.
Every fan.
Create a Swap
Pick your release, set what fans unlock like early access or exclusive content, and generate your unique swap link.
Fans pre-save and unlock early access
Fans tap your link, pre-save your release, and share their email and phone in one smooth step.
You own the relationship
Fan data flows to your dashboard. Email them, push notifications, build segments. Every release compounds on the last.
Built different
See how Grouped stacks up against the tools you already know.
One tool, every campaign
Release Day
Offer early access to your single, EP, or album. Fans pre-save and share their contact info before the music even drops.
Tour Promotion
Trade exclusive pre-sale codes or behind-the-scenes tour content for fan data. Fill venues with fans you can reach directly.
Merch & Exclusives
Drop limited merch, exclusive tracks, or fan experiences. Every drop captures data and deepens the relationship.
Fan Votes & Polls
Let fans choose the single, the cover art, the next tour city. Swaps turn fan opinions into owned data — and better decisions.
Everything you need to know
What is a Swap?
A Swap is a value exchange: you offer fans something they want, like early access to music, exclusive content, or behind-the-scenes footage, and in return they share their email, phone number, and location, all in one step.
How is this different from link-in-bio or drop alert tools?
Link-in-bio tools send fans away with zero data capture. Drop alert tools capture data, but only as isolated alerts, with no community layer and no compounding across releases. Swaps capture fan contact information, build a direct relationship, and compound your audience with every release you put out.
What data do Swaps capture?
Swaps give you names, email addresses, phone numbers, fan location, and pre-saves, all from fans who opted in for something they wanted. You can also use them to poll fans on new music, album art, and merch designs, or offer exclusive content behind a pay-what-you-want unlock.
Can fans pre-save my release through a Swap?
Yes. Fans pre-save your upcoming release and share their email and phone in the same tap. When it drops, they get it first and you already have the relationship.
What are Future Pre-Saves?
Future Pre-Saves let fans pre-save every release you put out with a single tap, not just this one. Every future drop reaches the fans who already said yes.
Do fans hear from me on release day?
Yes. On release day, you can send an email to everyone who pre-saved and point them straight to your new music the moment it goes live.
Do fans actually opt in?
Yes. Swaps have a high opt-in rate because fans receive genuine value: early access to music they want. This is not a generic email gate. It is a value exchange that fans are excited to complete.
Can I use Swaps for things other than music releases?
Yes. Artists use Swaps for tour announcements, merch drops, exclusive content, fan voting, behind-the-scenes access, and more. Any moment where you can offer exclusive value works.
What happens to the data I capture?
All fan data is yours. It syncs to your Grouped dashboard where you can view fan profiles, segment audiences, and reach them directly via email or push notifications. You can also export data to your existing CRM tools.
How do I get started?
Sign up for a free Grouped account, create your first Swap in under 2 minutes, and share the link anywhere: bio, stories, ads, email. Fans tap, swap, and you own the relationship.